SafeStream Project
The product In a nut shell
As the Lead Product Designer , I designed the platform from scratch – turning concepts into a fully realized product. Using insights from foundational research, I crafted wireframes, prototypes, and a cohesive design system tailored to the unique needs of AdOps professionals.
Key Contributions:
Innovation:
Outcome:
Meeting Business and User Needs
1
Attracting New Users
2
Simplifying Complexity
3
Ensuring Scalability
Resolving Complicity
Diving In
Familiarity Through Design
SafeStream’s design builds on the company’s established branding to foster trust and recognition. Familiar fonts and refined brand elements provide a strong foundation for clarity and readability.
Calming and Intuitive Colors
A fresh palette of blues and greens inspires trust while reducing cognitive load, complemented by neutral tones like white and light gray for a clean, uncluttered background.
New and Refined Visual Identity
The newly designed logo and its calming gradient represent seamless workflows, connection, and progress. These elements create a professional and approachable identity while maintaining ties to the company’s trusted branding.
Establishing a Unified Design System
To streamline the user experience, I developed a cohesive design system that ensures consistency across colors, typography, icons, and layouts. This foundation creates a seamless and predictable navigation experience.
Information Hierarchy and Grouping
Applying Gestalt’s Law of Similarity, I grouped related data to create logical flows and reduce cognitive load. On the Media Page, I prioritized key insights like threats and AI analysis results at the top, with metadata and additional details structured below.
Progressive Disclosure
To prevent users from feeling overwhelmed, I implemented progressive disclosure. This approach dynamically reveals additional information, such as extended metadata, when needed, ensuring clarity while keeping the interface clean.
Inclusive Design Features
Accessibility was a core focus throughout the design process. I paired alerts and status indicators with descriptive icons and text, ensuring the platform is usable for individuals with visual impairments.
Interactive Feedback
Features like the “Page Not Found” screen and clear error and hover messages ensure users receive immediate guidance when issues arise. High-contrast colors and scalable fonts further improve readability for diverse audiences.
Flexible, Adaptable Elements
I incorporated interactive components such as expandable content and collapsible panels. For example, on the Media Page, clicking the “Transcript” button dynamically reveals key details while maintaining a clean layout.
Adaptive Layouts
The design is tailored for specific media types. For video, transcripts dynamically expand into available space, while for audio, they remain visible alongside other metadata for ease of use.
The Outcome
SafeStream launched with its core media pages, achieving the company’s goal of gaining paying customers and validating the platform’s potential. The design system and interactive features streamlined workflows for users, making the platform approachable and effective.
Ongoing development is guided by real-world feedback from customers, ensuring future updates, such as the settings and data and reports pages, are even more tailored to user needs. This iterative process reflects the platform’s scalability and commitment to addressing evolving challenges in programmatic advertising.
