About

I’m a product designer and crafter of user experiences and interfaces that are both intuitive and visually engaging

Since 2017, I’ve been designing with a focus on simplifying complexity, driven by my love for colors and the power of visual storytelling. Inspired by my curiosity about philosophy and human nature, I see design as a way to connect with people and bring creativity to life.

Flower spining (1)

Fun Facts

1.

I had a family beer brand with six special flavors, selling a few hundred liters at an amazing event. Naturally, I contributed my skills as the project’s designer.

2.

Catch me on a coffee break or lunch at work, and you’ll find me happily chatting about anything – spirituality, technology, politics, or whatever sparks curiosity. I love exploring ideas and learning new things.

3.

I love helping my family and friends with design – whether it’s birthday invitations, wedding cards, holiday greetings, or even small business projects. It’s always fun to pitch in and create something special.

4.

Sometimes, I come up with wild ideas for startups or initiatives like dropshipping or NFT projects from my art. At the end of the day, what I truly love is the challenge of design, especially problem-solving in the product creation process.

My Work Experience

GeoEdge, Tel Aviv

Oct 2022 – Present

Lead Product Designer

• UI/UX and product design across multiple GeoEdge products, platforms, and features.
• Designed and enhanced user experiences, workflows, and interfaces to improve usability and business impact.

Freelancer

Apr 2021 – Oct 2022

UI/UX & Graphic Designer

• Designed branding, marketing assets, and digital materials for various clients.
• Worked on small-scale web and app projects, providing UI/UX solutions tailored to client needs.

Partner Israel

Mar 2017 – Apr 2021

Graphic Designer & Content Editor

• Designed internal knowledge base content and corporate communications.
• Created presentations and graphic assets for in-company education.
• Managed and maintained design elements for digital tools and platforms.

My Skills

95%Figma & UI Mastery
90%User Experience & Product Thinking
88%Creative Problem-Solving
75%AI & Tech Curiosity
100%Mom-Tier Cooking

Why Hire me

Because great design isn’t just pixels – it’s about solving problems, telling stories, and making the complex feel effortless.

I craft intuitive experiences, sleek interfaces, and products that just work – all with a touch of creative magic (and maybe a well-placed Figma auto-layout!).


Want to know more?

Feel Free to Contact Me

Lea Freeman